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Chatzipanagiotou, K. , Christodoulides, G. and Veloutsou, C. (2019) Managing the consumer-based brand equity process: a cross-cultural perspective. International Business Review, 28(2), pp. 328-343. (doi: 10.1016/j.ibusrev.2018.10.005)

Christodoulides, G., Cadogan, J. W. and Veloutsou, C. (2015) Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review, 32(3/4), pp. 307-328. (doi: 10.1108/IMR-10-2013-0242)

Veloutsou, C. and Christodoulides, G. (2013) Modelling the antecedents of consumer-brand relationship strength. In: 8th Global Brand Conference, AM SIG, Porto, Portugal, 3-5 Apr 2013,

Christodoulides, G., Cadogan, J., Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st European Marketing Academy Conference (EMAC), Lisbon, Portugal, 22-25 May 2012,

Christodoulides, G. and Veloutsou, C. (2011) Getting to Grips with the Dimensions of Brand Equity: An Exploratory European Study Amongst Consultants and Managers. In: 7th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 11-12 March, (Unpublished)

Veloutsou, C. and Christodoulides, G. (2011) European Study of Brand Equity. In: Centeno, E. and Veloutsou, C. (eds.) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research: Athens. ISBN 9789609549691

This list was generated on Tue May 18 22:46:23 2021 BST.