Revisiting brand equity: evidence from three European countries

Christodoulides, G., Cadogan, J., Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st European Marketing Academy Conference (EMAC), Lisbon, Portugal, 22-25 May 2012,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Christodoulides, G., Cadogan, J., Veloutsou, C., and de Chernatony, L.
College/School:College of Social Sciences > Adam Smith Business School > Management

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
500001A European Study in Consumer Based Brand Equity (CBBE)Cleopatra VeloutsouEconomic & Social Research Council (ESRC)RES-000-22-3431BUS - MANAGEMENT