Christodoulides, G., Cadogan, J., Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st European Marketing Academy Conference (EMAC), Lisbon, Portugal, 22-25 May 2012,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Christodoulides, G., Cadogan, J., Veloutsou, C., and de Chernatony, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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