Veloutsou, C. and Christodoulides, G. (2011) European Study of Brand Equity. In: Centeno, E. and Veloutsou, C. (eds.) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research: Athens. ISBN 9789609549691
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C., and Christodoulides, G. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Athens Institute of Education and Research |
| ISBN: | 9789609549691 |
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