European Study of Brand Equity

Veloutsou, C. and Christodoulides, G. (2011) European Study of Brand Equity. In: Centeno, E. and Veloutsou, C. (eds.) New Perspectives on Contemporary Marketing. Athens Institute of Education and Research: Athens. ISBN 9789609549691

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Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Christodoulides, G.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Athens Institute of Education and Research

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
500001A European Study in Consumer Based Brand Equity (CBBE)Cleopatra VeloutsouEconomic & Social Research Council (ESRC)RES-000-22-3431BUS - MANAGEMENT