Modelling the antecedents of consumer-brand relationship strength

Veloutsou, C. and Christodoulides, G. (2013) Modelling the antecedents of consumer-brand relationship strength. In: 8th Global Brand Conference, AM SIG, Porto, Portugal, 3-5 Apr 2013,

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Item Type:Conference Proceedings
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Christodoulides, G.
College/School:College of Social Sciences > Adam Smith Business School > Management

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
500001A European Study in Consumer Based Brand Equity (CBBE)Cleopatra VeloutsouEconomic & Social Research Council (ESRC)RES-000-22-3431BUS - MANAGEMENT