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Lee, J. G.L., Cristello, J. V., Buckton, C. H. , Carey, R. N., Trucco, E. M., Schenk, P. M., Ikegwuonu, T., Hilton, S. , Golden, S. D. and Conway, D. I. (2021) Message framing to inform cancer prevention pricing interventions in the UK and USA: a factorial experiment, 2019. BMJ Open, 11(1), e041324. (doi: 10.1136/bmjopen-2020-041324) (PMID:33495253) (PMCID:PMC7839858)