Effective strategic planning for successful e-commerce project completion and deployment

Fong, B. and Fong, A.M. (2009) Effective strategic planning for successful e-commerce project completion and deployment. In: 16th International Conference on Industrial Engineering and Engineering Management, 2009. IE&EM '09, Beijing, 21-23 Oct. 2009, pp. 341-344. (doi: 10.1109/ICIEEM.2009.5344575)

Abstract

We investigate a number of important management factors that can be attributed to the successful of completion and deployment of e-commerce projects. These factors are generally considered in the process of project management within the context of a business-to-consumer environment. In particular, we focus on the important strategic planning stage of project management that can have a serious impact on the eventual success of the projects. The approach taken can be considered an adaptation of conventional engineering project management in the context of e-commerce deployment. This ensures that tried-and-tested techniques are applied and developed.

• Item Type: Conference Proceedings
• Additional Information: Print ISBN: 9781424436712 ; eISBN: 9781424436729
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Fong, Dr Alvis Cheuk Min
• Authors: Fong, B., and Fong, A.M.
• College/School: College of Science and Engineering > School of Computing Science