Brand communities and anti-brand communities: similarities, differences and implications to practitioners

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Brand communities and anti-brand communities: similarities, differences and implications to practitioners. In: Grigoriou, N. and Veloutsou, C. (eds.) Theoretical and Empirical Reflections in Marketing. Athens Institute of Education and Research (ATINER): Athens, pp. 63-78. ISBN 9786185065584

Abstract

No abstract available.

• Item Type: Book Sections
• Status: Published
• Glasgow Author(s) Enlighten ID: Dessart, Miss Laurence and Veloutsou, Professor Cleopatra and Morgan-Thomas, Professor Anna
• Authors: Dessart, L., Veloutsou, C., and Morgan-Thomas, A.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Publisher: Athens Institute of Education and Research (ATINER)
• ISBN: 9786185065584