Brands as socialising agents

Veloutsou, C. and Arvaniti, G.M. (2014) Brands as socialising agents. In: 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, 3-6 Jun 2014,

Full text not currently available from Enlighten.


No abstract available.

Item Type:Conference Proceedings
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Arvaniti, G.M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Related URLs:

University Staff: Request a correction | Enlighten Editors: Update this record