Materiality of online brand community

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

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Item Type:Conference Proceedings
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra and Morgan-Thomas, Professor Anna
Authors: Dessart, L., Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School > Management
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