In this section

Company initiated communities of fantasy and brands as relationship builders

Veloutsou, C. and Arvaniti, G.M. (2014) Company initiated communities of fantasy and brands as relationship builders. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,

Full text not currently available from Enlighten.

Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Arvaniti, G.M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Related URLs:

University Staff: Request a correction | Enlighten Editors: Update this record

Deposit and Record Details