Hassan, L.M., Shiu, E. and Shaw, D. (2012) An examination of the role of construal level theory in explaining differences in the level of regret experienced by maximisers and satisficers. In: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012, (Unpublished)
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Publisher's URL: https://www.academyofmarketing.org/conference-2012/2012
Abstract
Hassan, L.M., Shiu, E. and Shaw, D.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Unpublished |
| Refereed: | No |
| Glasgow Author(s) Enlighten ID: | Shaw, Professor Deirdre |
| Authors: | Hassan, L.M., Shiu, E., and Shaw, D. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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