Moutinho, L. and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518
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Publisher's URL: http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html
Abstract
No abstract available.
Item Type: | Book Sections |
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Additional Information: | Volume 9: Marketing |
Status: | Published |
Glasgow Author(s) Enlighten ID: | Hutcheson, Dr Graeme and Moutinho, Professor Luiz |
Authors: | Moutinho, L., and Hutcheson, G. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Wiley |
ISBN: | 9781119972518 |
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