Generalised linear models (GLM) in marketing

Moutinho, L. and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518

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Publisher's URL: http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html

Abstract

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Item Type:Book Sections
Additional Information:Volume 9: Marketing
Status:Published
Glasgow Author(s) Enlighten ID:Hutcheson, Dr Graeme and Moutinho, Professor Luiz
Authors: Moutinho, L., and Hutcheson, G.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Wiley
ISBN:9781119972518

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