Doyle, G. (2013) Re-invention and survival: newspapers in the era of digital multiplatform delivery. Journal of Media Business Studies, 10(4), pp. 1-20. (doi: 10.1080/16522354.2013.11073569)
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Abstract
Drawing on empirical research into the strategies of leading UK press groups, this article examines the means by which newspapers, through processes of attrition in old and investment in new resources, have gradually re-invented themselves as digital multiplatform entities. It analyses how the adoption of a multiplatform distribution strategy is affecting organization of production activities, content and business models in the newspaper industry. While strategies for renewal based on adoption of a multiplatform approach can vary considerably from one press group to the next, the experience of the UK national newspaper sector indicates some communalities of experience that offer potentially valuable lessons for media and publishing businesses more widely. Findings highlight the crucial importance to the success of a digital multiplatform strategy of effective integration between IT, commercial and editorial functions and a willingness to experiment and innovate in relation to harnessing the benefits of two-way connectivity.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Doyle, Professor Gillian |
| Authors: | Doyle, G. |
| College/School: | College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies |
| Journal Name: | Journal of Media Business Studies |
| Journal Abbr.: | JOMBS |
| Publisher: | Jönköping International Business School |
| ISSN: | 1652-2354 |
| ISSN (Online): | 2376-2977 |
| Copyright Holders: | Copyright © 2013 The Author |
| First Published: | First published in Journal of Media Business Studies 10(4):1-20 |
| Publisher Policy: | Reproduced with the permission of the publisher |
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