Moutinho, L. and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management [3rd. ed.]. Vol. 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Hutcheson, Dr Graeme and Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Hutcheson, G. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | John Wiley & Sons |
| ISBN: | 9781119002383 |
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