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Predicting disloyalty to a search Eengine: the role of satisfaction, brand relationship, reputation and the search engines features

Veloutsou, C. (2013) Predicting disloyalty to a search Eengine: the role of satisfaction, brand relationship, reputation and the search engines features. In: 16th Biennial World Marketing Conference, Melbourne, Australia, 17-20 Jul 2013,

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Publisher's URL: http://www.2013wmc.org/


Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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