Veloutsou, C. , Christodoulides, G. and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product and Brand Management, 22(3), pp. 238-248. (doi: 10.1108/JPBM-02-2013-0256)
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Publisher's URL: http://dx.doi.org/10.1108/JPBM-02-2013-0256
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C., Christodoulides, G., and de Chernatony, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Product and Brand Management |
| Publisher: | Emerald Group Publishing Limited |
| ISSN: | 1061-0421 |
| Copyright Holders: | Copyright © 2013 Emerald Group Publishing Limited |
| First Published: | First published in Journal of Product and Brand Management 22(3):238-248 |
| Publisher Policy: | Reproduced in accordance with the copyright policy of the publisher |
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