The contribution of ethical obligation and selfidentity to the theory of planned behaviour: an exploration of ethical consumers - a reflective comment

Shaw, D. and Shiu, E. (2013) The contribution of ethical obligation and selfidentity to the theory of planned behaviour: an exploration of ethical consumers - a reflective comment. Social Business, 3(1), pp. 47-65. (doi: 10.1362/204440813X13645551141035)

Abstract

The attention given to ethical consumption in today’s academic environment is something we only dreamed off when writing this paper over 10 years ago. This wealth of scholarship is a measure of the extent to which ethical consumption has infiltrated marketing and business thinking over the past decade or so. The Theory of Planned Behaviour framework used in the revisited paper is still very much alive and well today and following the traditional of this paper many have sought to extend this original theory to improve its applicability in ethical contexts. A criticism of the revisited paper and of much of current research also is a lack of insight into actual behaviour arising from ethical decision-making. Much is written about an attitude-behaviour gap in ethical consumption, but little research has fully explored the extent of this gap.

• Item Type: Articles (Other)
• Additional Information: Author Posting © Westburn Publishers Ltd, 2013. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the journal Social Business, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Social Business 3, 2013, No.3, pp.47-65, doi:10.1362/204440813X13645551141035 http://dx.doi.org/10.1362/204440813X13645551141035
• Keywords: ethical consumption, theory of planned behaviour, attitude, intention, behaviour
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Shaw, Professor Deirdre
• Authors: Shaw, D., and Shiu, E.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Social Business
• Publisher: Westburn Publishers
• ISSN: 2044-9860
• ISSN (Online): 2044-4087
• Copyright Holders: Copyright © 2013 Westburn Publishers Ltd
• First Published: First published in Social Business 3(1):47-65
• Publisher Policy: Reproduced in accordance with the copyright policy of the publisher