Perspectives on the European marketing strategy of US multinationals

Young, S. and Hood, N. (1976) Perspectives on the European marketing strategy of US multinationals. European Journal of Marketing, 10(5), pp. 240-256. (doi:10.1108/EUM0000000005049)

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Publisher's URL: http://dx.doi.org/10.1108/EUM0000000005049


Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Young, Professor Stephen
Authors: Young, S., and Hood, N.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:European Journal of Marketing
ISSN:0309-0566

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