Export marketing: conceptual and empirical developments

Young, S. (1995) Export marketing: conceptual and empirical developments. European Journal of Marketing, 29(8), pp. 7-16. (doi: 10.1108/03090569510097529)

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Publisher's URL: http://dx.doi.org/10.1108/03090569510097529

Abstract

Provides an overview of the special issue of the European Journal of Marketing on “Export marketing”. Five basic questions to be answered in the export marketing area are identified. The articles in this special issue should provide a significant stimulus to further conceptual thinking addressed at these export decisions. Discusses policy implications. Developments in policy models await parallel developments in models of export decisions and processes.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Young, Professor Stephen
Authors: Young, S.
College/School:UNSPECIFIED
Journal Name:European Journal of Marketing
ISSN:0309-0566

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