Internationalization knowledge: what, why, where and when?

Fletcher, M. , Harris, S. and Richey, G. (2013) Internationalization knowledge: what, why, where and when? Journal of International Marketing, 21(3), pp. 47-71. (doi: 10.1509/jim.12.0121)

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Acquiring relevant knowledge plays a critical role in the internationalization process. Yet our understanding of the role of internationalization knowledge (IK) remains a largely unfilled gap in the international marketing literature. A framework is developed that discriminates three categories of internationalization knowledge that firms need as they internationalize for; gaining market entry, localizing of strategies and organizing international enterprise structures. Employing a longitudinal qualitative analysis of ten internationalizing firms, this study examines why firms needed these IK categories, where they sourced them from, and when in different stages of international growth they need them. Managerial implications are addressed.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Fletcher, Professor Margaret
Authors: Fletcher, M., Harris, S., and Richey, G.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of International Marketing
Publisher:American Marketing Association
ISSN (Online):1547-7215

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