Colour and emotion

Simmons, D. (2011) Colour and emotion. In: Biggam, C.P. (ed.) New Directions in Colour Studies. John Benjamins Publishing Company: Amsterdam, The Netherlands, pp. 395-413. ISBN 9789027211880

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Whilst there are many anecdotal links between particular colours and particular emotions, there is relatively little in the way of systematic research. In this chapter a protocol is proposed for establishing these links empirically which is then tested on the emotional terms “pleasant”, “unpleasant”, “mood-enhancing” and “calming”. It was found that it is possible to establish reliable colour-emotion associations, at least with culturally homogeneous participants. A framework for understanding these associations is proposed.

Item Type:Book Sections
Keywords:Colour, colour vision, emotion, visual stress, visual aesthetics, seasonal affective disorder
Glasgow Author(s) Enlighten ID:Simmons, Dr David
Authors: Simmons, D.
College/School:College of Science and Engineering > School of Psychology
Research Group:Perception and Cognitive Sciences
Publisher:John Benjamins Publishing Company
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