Understanding Media Economics

Doyle, G. (2013) Understanding Media Economics. SAGE: London, UK. ISBN 9781412930765

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With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis and instead focuses on the issues and imperatives that are now central to how economic forces impact on media industries.

Item Type:Books
Additional Information:Second edition
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G.
Subjects:H Social Sciences > HB Economic Theory
College/School:College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies

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