Fear, J. and Linsenmeier, C. (2006) BMW (B): not driving away. Harvard Business School Cases, 9-706-063.
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Item Type: | Articles (Other) |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Fear, Professor Jeffrey |
Authors: | Fear, J., and Linsenmeier, C. |
College/School: | College of Social Sciences > School of Social and Political Sciences > Economic and Social History |
Journal Name: | Harvard Business School Cases |
Publisher: | Harvard Business School Publishing |
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