BMW (B): not driving away

Fear, J. and Linsenmeier, C. (2006) BMW (B): not driving away. Harvard Business School Cases, 9-706-063.

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Item Type:Articles (Other)
Glasgow Author(s) Enlighten ID:Fear, Professor Jeffrey
Authors: Fear, J., and Linsenmeier, C.
College/School:College of Social Sciences > School of Social and Political Sciences > Economic and Social History
Journal Name:Harvard Business School Cases
Publisher:Harvard Business School Publishing

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