The persistence of memory of Marilyn: the diversification potential of individual artists

Lee, B. and Veld-Merkoulova, Y. (2011) The persistence of memory of Marilyn: the diversification potential of individual artists. Applied Economics Letters, 18(11), pp. 1049-1052. (doi: 10.1080/13504851.2010.522515)

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Abstract

We investigate the investment performance of the art of Andy Warhol and Salvador Dali through constructing hedonic price indices from auction sales records. Although the arithmetic average returns are higher for the art than for equities, the geometric returns and the Sharpe ratios of the art indices underperform the market, because of their higher volatilities. The Capital Asset Pricing Model (CAPM) regression results indicate that Dali artworks were negatively correlated with the stock market and achieved a positive and significant Jensen's alpha of 12.3%. Therefore, investment in selected artists' works can provide sufficient diversification benefits even for individual investors unable to diversify their art portfolios.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veld-Merkoulova, Professor Yulia
Authors: Lee, B., and Veld-Merkoulova, Y.
College/School:College of Social Sciences > Adam Smith Business School > Accounting and Finance
Journal Name:Applied Economics Letters
Publisher:Taylor & Francis
ISSN:1350-4851
ISSN (Online):1466-4291
Published Online:31 January 2011

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