Moutinho, L. (1990) Goals and objectives in marketing management. Marketing e Publicidade, 37, pp. 66-75.
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Marketing e Publicidade |
| ISSN: | 0871-4932 |
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