Case - portfolio analysis, marketing attractiveness: business position matrix and PIMS

Moutinho, L. (1990) Case - portfolio analysis, marketing attractiveness: business position matrix and PIMS. Marketing e Publicidade, 40, pp. 34-37.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Marketing e Publicidade
ISSN:0871-4932

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