Moutinho, L. and Paton, R. (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13(4), pp. 5-13.
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Paton, Professor Robert and Moutinho, Professor Luiz |
Authors: | Moutinho, L., and Paton, R. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Quarterly Review of Marketing |
ISSN: | 0307-7667 |
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