Brownlie, D.T. and Moutinho, L. (1990) Competitive analysis in strategic marketing: specious or substantive? Irish Marketing Review, 5(1), pp. 39-49.
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Brownlie, D.T., and Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Irish Marketing Review |
ISSN: | 0790-7362 |
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