The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies

Moutinho, L. (1992) The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies. Journal of Professional Services Marketing, 8(2), 97 -114. (doi:10.1300/J090v08n02_09)

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Abstract

This paper views the corporate goal-setting process and the goal-assessment mechanism as a multicriteria problem where a choice is made between a number of alternative objectives and managerial control tools. An analytic hierarchy process is proposed as a means of ordering this crucial problem. The general methodology is explained and the resulting goal-assessment hierarchy model is analysed.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Professional Services Marketing
ISSN:0748-4623

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