The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies

Moutinho, L. (1992) The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies. Journal of Professional Services Marketing, 8(2), 97 -114. (doi: 10.1300/J090v08n02_09)

Abstract

This paper views the corporate goal-setting process and the goal-assessment mechanism as a multicriteria problem where a choice is made between a number of alternative objectives and managerial control tools. An analytic hierarchy process is proposed as a means of ordering this crucial problem. The general methodology is explained and the resulting goal-assessment hierarchy model is analysed.

• Item Type: Articles
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Moutinho, Professor Luiz
• Authors: Moutinho, L.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Journal of Professional Services Marketing
• ISSN: 0748-4623