Curry, B., Moutinho, L. and Davies, F. (1992) Constructing a knowledge base for a marketing expert system. Marketing Intelligence and Planning, 10(11), pp. 12-20. (doi: 10.1108/02634509210021555)
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Abstract
Originates from a research project which aims to investigate the potential for “intelligent” computer models as decision-support tools, with particular emphasis on strategic analysis. Describes field work carried out with the intention of validating the working models which have been developed. The fieldwork produced a number of useful suggestions whereby the particular model could be enhanced, as well as demonstrating the potential for applying intelligent models in practice.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Curry, B., Moutinho, L., and Davies, F. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Marketing Intelligence and Planning |
| ISSN: | 0263-4503 |
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