Moutinho, L. and Witt, S.F. (1994) Application of cross-impact analysis in tourism: a case study of the Azores. Journal of Travel and Tourism Marketing, 3(1), pp. 83-96. (doi: 10.1300/J073v03n01_05)
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Abstract
Qualitative approaches to forecasting generally are methods by which qualitative information form experts can be combined in order to make forecasts. Cross-impact analysis is such a qualitative forecasting method that is used form examining the impacts of potential future events upon each other. Given the complexity and interdependence which characterized tourism, cross-impact analysis seems to be a forecasting technique which is particularly relevant for tourism, and yet t appears to have been ignored in the tourism I the Azores, and illustrates how the technique may be used to assist with strategic planning.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Witt, S.F. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Travel and Tourism Marketing |
| ISSN: | 1054-8408 |
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