Approximate algorithms for marketing management problems

Hurley, S. and Moutinho, L. (1996) Approximate algorithms for marketing management problems. Journal of Retailing and Consumer Services, 3(3), pp. 145-154. (doi:10.1016/0969-6989(95)00067-4)

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In this paper we show how three relatively unknown optimization techniques could be used to solve important marketing management problems. In particular, we consider genetic algorithms for site location analysis, tabu search for market segmentation, and finally simulated annealing for designing sales territories.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Hurley, S., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Retailing and Consumer Services

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