Moutinho, L. and Chien, C. (1997) A framework of networking efforts: the missing part of the relationship marketing. Journal of Targeting, Measurement and Analysis for Marketing, 6(1), pp. 33-47.
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Chien, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Targeting, Measurement and Analysis for Marketing |
| ISSN: | 0967-3237 |
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