Moutinho, L. and Phillips, P.A. (1999) Measuring strategic planning effectiveness in hotels. International Journal of Contemporary Hospitality Management, 11(7), pp. 349-358. (doi: 10.1108/09596119910293259)
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Abstract
Strategic planning is currently back in vogue as a key managerial process. However, despite the voluminous amount of strategic planning literature there has been a paucity of research that has measured planning effectiveness. This paper proposes a diagnostic tool developed for hotels called the strategic planning index (SPI) that measures planning effectiveness. Six factors were found to be critical to effective planning: planning implementation; future performance; past performance; functional coverage; reliance on analytical techniques; and staff planning assistance
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Phillips, P.A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | International Journal of Contemporary Hospitality Management |
| Publisher: | Emerald Group Publishing Limited |
| ISSN: | 0959-6119 |
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