Measuring strategic planning effectiveness in hotels

Moutinho, L. and Phillips, P.A. (1999) Measuring strategic planning effectiveness in hotels. International Journal of Contemporary Hospitality Management, 11(7), pp. 349-358. (doi:10.1108/09596119910293259)

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Abstract

Strategic planning is currently back in vogue as a key managerial process. However, despite the voluminous amount of strategic planning literature there has been a paucity of research that has measured planning effectiveness. This paper proposes a diagnostic tool developed for hotels called the strategic planning index (SPI) that measures planning effectiveness. Six factors were found to be critical to effective planning: planning implementation; future performance; past performance; functional coverage; reliance on analytical techniques; and staff planning assistance

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Phillips, P.A.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:International Journal of Contemporary Hospitality Management
Publisher:Emerald Group Publishing Limited
ISSN:0959-6119

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