The interactive effects of strategic planning on hotel performance: a neural network analysis

Phillips, P., Davies, F. and Moutinho, L. (1999) The interactive effects of strategic planning on hotel performance: a neural network analysis. Management Decision, 37(3), pp. 279-288. (doi:10.1108/00251749910264514)

Full text not currently available from Enlighten.

Abstract

This paper uses a neural network to analyse the interactive effects of strategic planning on hotel performance. Based on the data collected from 100 hotel units the constructs of planning sophistication and planning thoroughness have direct positive effect on overall performance. Conversely, the degree of planning formality and rigidity )even if it is following a market-led orientation) can hamper overall performance.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Phillips, P., Davies, F., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Management Decision
ISSN:0025-1747

University Staff: Request a correction | Enlighten Editors: Update this record