International marketing

Moutinho, L. (1986) International marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing: Washington, D.C., USA, pp. 971-980. ISBN 9780933833036

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Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Research Publishing

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