Hotel marketing strategies for 1992: uniqueness or me-tooism?

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? In: Fleischer-van Rooijen, C.A.M. (ed.) Spatial Implications of Tourism. GEO PERS: Groningen, Holland, pp. 127-136. ISBN 9789071971464

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:GEO PERS
ISBN:9789071971464

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