Moutinho, L. (1990) The formulation and the evaluation of the marketing mix. In: Lendrevie, J. and Lindon, D. (eds.) Mercator: Théorie et Pratique du Marketing. Dalloz: Paris, France. ISBN 9782247011964
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Item Type: | Book Sections |
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Additional Information: | 4th edition |
Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Dalloz |
ISBN: | 9782247011964 |
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