Moutinho, L. and Curry, B. (1994) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G.J. and Hussey, M.K. (eds.) Quantitative Methods in Marketing. Academic Press: London, UK. ISBN 9780123554857
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Curry, B. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Academic Press |
| ISBN: | 9780123554857 |
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