Moutinho, L. and Meidan, A. (1994) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Series: Marketing series. Butterworth-Heinemann: Oxford, UK. ISBN 9780750620222
Full text not currently available from Enlighten.
| Item Type: | Book Sections |
|---|---|
| Additional Information: | 3rd edition |
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Meidan, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Butterworth-Heinemann |
| ISBN: | 9780750620222 |
| Related URLs: |
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