Consumer perceptions of ATMs: an application of neural networks

Moutinho, L. and Curry, B. (1999) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G. and Hussey, M. (eds.) Quantitative Methods in Marketing. Intenational Thomson Business Press: London, UK, pp. 351-371. ISBN 9781861524171

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Curry, B.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Intenational Thomson Business Press
ISBN:9781861524171

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