Moutinho, L. and Curry, B. (1999) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G. and Hussey, M. (eds.) Quantitative Methods in Marketing. Intenational Thomson Business Press: London, UK, pp. 351-371. ISBN 9781861524171
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Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L., and Curry, B. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Intenational Thomson Business Press |
ISBN: | 9781861524171 |
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