Applied Marketing Research

Moutinho, L. and Evans, M. (1992) Applied Marketing Research. Addison-Wesley: Wokingham, UK. ISBN 9780201565041

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Item Type:Books
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Evans, M.
College/School:College of Social Sciences > Adam Smith Business School > Management
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