Moutinho, L., Curry, B., Davies, F. and Rita, P. (1994) Computer Modelling and Expert Systems in Marketing. Routledge: London, UK. ISBN 9780415089838
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| Item Type: | Books |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Curry, B., Davies, F., and Rita, P. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Routledge |
| ISBN: | 9780415089838 |
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