Applied Consumer Behaviour

Evans, M.J., Moutinho, L. and van Raaij, W.F. (1996) Applied Consumer Behaviour. Addison-Wesley: Harlow, UK. ISBN 9780201565010

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Item Type:Books
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Evans, M.J., Moutinho, L., and van Raaij, W.F.
College/School:College of Social Sciences > Adam Smith Business School > Management
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