Moutinho, L., Goode, M. and Davies, F. (1998) Quantitative analysis in marketing management. John Wiley & Sons Ltd.: Chichester, UK. ISBN 9780471963394
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| Item Type: | Books |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Goode, M., and Davies, F. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | John Wiley & Sons Ltd. |
| ISBN: | 9780471963394 |
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