Azar, S. and Veloutsou, C. (2012) Getting loyal to and relating with feminine brands. In: 41st European Marketing Academy Conference (EMAC), Lisbon, Portugal, 22-25 May 2012,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Azar, S., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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