Tsiotsou, R. and Veloutsou, C. (2012) Tribe: measuring tribal behavior in service brands. In: MA SERVSIG 2012 International Service Research Conference, Helsinki, Finland, 7-9 June 2012,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Tsiotsou, R., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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