Shiu, E., Hassan, L. and Shaw, D. (2011) An examination of the role of endorsement: exploring differences between manimisers and satisficers. In: Academy of Marketing Conference 2011, Aintree Racecourse, Liverpool, UK, 5-7 Jul 2011,
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| Item Type: | Conference Proceedings |
|---|---|
| Additional Information: | The 2011 Conference was entitled Marketing Fields Forever |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Shaw, Professor Deirdre |
| Authors: | Shiu, E., Hassan, L., and Shaw, D. |
| College/School: | College of Social Sciences > Adam Smith Business School > Accounting and Finance |
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