Key factors for marketing information systems effectiveness

Panigyrakis, G. and Chatzipanagiotou, K. (2004) Key factors for marketing information systems effectiveness. In: Worldwide Marketing? 33rd EMAC Conference, Murcia, Spain, 18-21 May 2004,

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Item Type:Conference Proceedings
Additional Information:ISBN: 9788483714645
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi
Authors: Panigyrakis, G., and Chatzipanagiotou, K.
College/School:College of Social Sciences > Adam Smith Business School > Management

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