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On the relationship between store image attributes, buying experience and customer satisfaction drivers: the case of multiple groceries in Greece

Theodoridis, P., Chatzipanagiotou, K. and Panigyrakis, G. (2006) On the relationship between store image attributes, buying experience and customer satisfaction drivers: the case of multiple groceries in Greece. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics: 35th EMAC Conference, Athens University of Economics and Business, Greece, 23-26 May 2006,

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Item Type:Conference Proceedings
Additional Information:ISBN: 9789608919907
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi
Authors: Theodoridis, P., Chatzipanagiotou, K., and Panigyrakis, G.
College/School:College of Social Sciences > Adam Smith Business School > Economics

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